[Steven Quartz] Cool By Steven Quartz [drawing Book] Ebook

10 thoughts on “Cool By Steven Quartz

  1. says:

    Just like Socrates asked uestions like “What is virtue?” and “What is knowledge?” in his times today’s philosopher

  2. says:

    The original research presented in this book is pretty compelling and some of the examples of how cool is construc

  3. says:

    uotesWe are all consumers And we all or less live by consumerism's creed that our consuming is linked to our happiness in a recent poll only 6 percent of Americans said that money can't buy happiness According to some social critics it is through the world of commodities that our social world reproduces the social categories that structure our personal identities and give form to the social order There is little or no avoiding thi

  4. says:

    By blending a study heavy in neurology psychology sociology and anthropology Steven uartz and Annette Asp have given us a truly intriguing and ground breaking work on the study of consumerism I am surprised that th

  5. says:

    To be sure there was some interesting information in this book However the author really loves outdated David Buss Richard Dawkins type hypotheses about good genes evolutionary roots of behavior etc Making these types of

  6. says:

    If you read this book and I don't recommend it do yourself a favor and skip to the last two chapters That's where the aut

  7. says:

    It goes on a lot Reads like a textbook then fun

  8. says:

    Not a paradigm shift but what it does it does very well in it's research and analysis

  9. says:

    Maybe its just me This is just one of those books that try so desperately hard to sell an idea It tries to present this cool phenomenon as the next best thing since slice bread Very weak in terms of a storytelling point of view

  10. says:

    i fundamentally disagreed with this book's position of consumerism as status ualifier that i went out and bought a pair of New Balance just to be ironic

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If you have ever wondered why SUVs replaced minivans how one rap song turned the cognac industry upside down or what gives Levi's jeans their iconic allure look no further in Cool Steven uartz and Anette Asp finally explain the fascinating science behind unexpected trends and enduring successesWe live in a world of conspicuous consumption where the clothes we wear the cars we drive and the food we eat lead double lives they don't merely satisfy our needs; they also communicate our values identities and aspirations In Beverly Hills tourists flock to the famous Rodeo Drive not to shop but simply to take photographs of themselves in front of luxury stores And for one week in August hundreds of thousands of HarleyDavidson fans from all over the world descend on the remote town of Sturgis South Dakota and engulf the otherwise sleepy hamlet in the deafening roar of motorcycle engines Wh. Just like Socrates asked uestions like What is virtue and What is knowledge in his times today s philosophers ask What is cool These two authors gave cool such a thorough analysis they even placed people in MRI machines showed them cool images and measured their reactions Epistemology is much scientific than it used to be The book begins by taking issue with the anti consumerist worldview namely that our modern capitalist society is built on convincing us to buy products we don t really need so that we ll gain social status In this view advertising is manipulative and over consumption is decadent The best path to happiness is to stop trying to keep up with the Joneses I was raised by parents who did not try to keep up with the Joneses so I ve long subscribed to that point of view At first I didn t think the authors of this book could possibly convince me otherwise but they made me see that my Goodreads booklist is my social signal I don t wear designer clothes and I don t hang with any in crowds but I m dedicated to my booklist and showing the world This is me I read I think and I write Isn t it cool The book explains this phenomenon in Darwinian terms Schools drill in the concepts of adaptation and survival of the fittest but they underemphasize one of Darwin s other principles divergence It s not really correct that only the strongest survive Evolution is not a zero sum game If you re not the strongest in the niche you just have to find a different way to survive Once upon a time the only way a young man could reach the elite of his school was by being a star athlete but then along came some non athletic but musical types who founded rock n roll and rebel cool That left out the nerds of course but then came the Internet and the rise of Dot cool Everyone can find their own niche to be cool on the Internet Even a book nerd like meAnother Goodreads reviewer suggested that if you read this book just skip ahead to the last two chapters Those are the ones with the cultural history of rebel cool and dot cool and they are the most readable chapters in the book The earlier parts are heavily scientific and much harder to get through But in spite of the social signaling of other Goodreaders which swayed me to give this book a 4 originally I m upgrading to a 5 The book may not appeal to a broad audience but it s perfect for an undergraduate philosophy class It s a genuine work of academic scholarship about an issue young adults already care a whole lot about In other words it makes philosophy relevant As someone with a BA in Philosophy I ve got to say that s a rare achievement

CHARACTERS Cool By Steven Quartz

Cool By Steven Quartz

S of the brain Cool puts forth a provocative theory of consumerism that reveals the crucial missing links in an understanding of our spending habits our brain's status seeking social calculator and an instinct to rebel that fuels our dislike of being subordinated by others uartz and Asp show how these ancient motivations make us natural born consumers and how they sparked the emergence of cool consumption in the middle of the twentieth century creating new lifestyle choices and routes to happiness Examining how cool was reshaped in the 1990s by a changing society and the Internet they unpack the social motivations behind today's hip ethical consumption arguing that we should embrace rather than deny the power of consumerismTaking us from Norman Mailer to normcore Cool is surprising at every turn and will forever change the way you think about money status desire happiness and choi. Not a paradigm shift but what it does it does very well in it s research and analysis


Y do brands inspire such devotionuartz and Asp bring together groundbreaking findings in neuroscience economics and evolutionary biology to present a new understanding of why we consume and how our concepts of what is cool be it designer jeans smartphones or craft beer help drive the global economy The authors highlight the underlying neurological and cultural processes that contribute to our often unconscious decision making explaining how we're able to navigate the supermarket on autopilot for certain items and yet arrive at the checkout counter with a basket full of products picked up on the spur of the moment And they explore the opposite side of the consumer euation the choice architects who design store interiors and the coolhunters who scour Berlin and Tokyo on the lookout for the latest trends Through a novel combination of cultural and economic history and in depth studie. By blending a study heavy in neurology psychology sociology and anthropology Steven uartz and Annette Asp have given us a truly intriguing and ground breaking work on the study of consumerism I am surprised that this book did not garner traction It is a fascinating read uartz and Asp begin by slowly laying their assertions that the idea of cool a concept inextricably linked to consumerism is ingrained in humanity s evolutionary make up Though I was skeptical of such a claim Hipsters the counter Culture movement even the French Revolution all came to mind as those who reject social norms the authors carefully lay the groundwork for their thesis with a variety of findings For instance in one study researchers discovered that college students value boost to their self esteem such as being praised receiving a good grade than eating a favorite food receiving a paycheck seeing a best friend or engaging in a favorite sexual activity This research was interesting but I somehow doubted that this could be true across all groups College students tend to be achievers and thus such external validation makes sense However the authors set out to prove that this does happen across subgroups and demographics Consider embarrassment The authors spent a great deal of time diving into the evolutionary and psychological reasons that such a negative emotion exists They state that there is now evidence that social awards and avoidance of punishment solicit similar brain responses This means not doing something can give the mind pleasure just as much as the act of actually doing something can In a different study involving mice and a reward system it was found that the dopamine centers of the creatures reacted positively to an award before the award itself was issued This means that the anticipation of a positive reward ie being seen as cool could be enough of an award without the expected follow through While all their research is well and good and I ve barely brushed the surface of what they presented uartz and Asp s ultimate goal is to believe that consumerism can save the world If people turn responsible consumerism into cool then human beings will grow a social conscience It s a bit of a stretch yes but the authors show study after study where a product ideal or ethics was radically changed within a relatively short amount of time As a side note some of the interesting bits of personal intrigue to me concerned the Beats or Counter Culture Kerouac Mailer Ginsberg etc I fell in love with the movement at a relatively young age think misguided teenager I lamented back then that women were not apart of the movement but at the time believed that this is because women were uninterested in such things crazy I knowt However something I had never considered is that the Counter Culture movement was distinctly anti women While many people in my life and otherwise have argued that the authors of this time were at best sexist I continued to make excuses for them However uartz and Asp have finally brung me around For one they talk about how the Beat culture and Playboy magazine worked together to project their image of counter culture to the world I had never before considered this economical edge Additionally the authors state that Almost instantly after the publication of Jack Kerouac s On The Road magazines started focusing on its portrayal of the Beat lifestyle at the way to reclaim masculinity Additionally the authors briefly touch on monogamy following a superb chapter about the social structures of other primates It has long been thought that monogamy was the result of higher moral thinking however it appears that the reverse may have been the case It is stated that Monogamous marriage is one human Innovation that diffuses human status competition If human beings are not focused on climbing through the social ranks within their family structures then they are forced to focus on other measures with which to compare themselves It is an interesting theory for certain The final note piece of interest for me involved Aristotle who suggested that the ultimate End Of Human Action was happiness Everything we do is ultimately in pursuit of it Happiness is desired for its own sake It is essential purpose of human life This is not a new idea However consumerism is part of this search for happiness Consumerism then isn t inherently evil It is instead part of the human experience Though I do not accept everything in the book as gospel truth I was inspired and challenged in ways that I have not been for a very long time It is accessible enough for the everyman to understand and yet challenging enough to inspire academics to change I pray and hope that uartz and Asp get the recognition they deserve for a truly phenomenal work